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KitKat: The Hammock Break

By admin
First publised on 2021-06-26 15:14:55

About the Author

Sunil Garodia By our team of in-house writers.

KitKat has come up with a brilliant play on its "have a break, have a KitKat" or the Indian spins "KitKat break toh banta hai" and "life hai, break banta hai" lines that have driven its ad campaign for long. The lead picture shows that a huge board has been erected on the pavement or inside a mall. The portion where the word 'break' should appear have been cut and a hammock has been placed there. So now, people just don't have to leave their workstation, have a KitKat break and go back to work. Instead, they can lie down in the hammock and actually have a 'break'.

How's that for an enabling move to back the ad campaign. Brilliant.

So what are you waiting for? Have the KitKat break in the hammock and enjoy.

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