oppn parties KitKat: The Hammock Break

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D Gukesh is the new chess world champion at 18, the first teen to wear the crown. Capitalizes on an error by Ding Liren to snatch the crown by winning the final game g
oppn parties
KitKat: The Hammock Break

By admin
First publised on 2021-06-26 15:14:55

About the Author

Sunil Garodia By our team of in-house writers.

KitKat has come up with a brilliant play on its "have a break, have a KitKat" or the Indian spins "KitKat break toh banta hai" and "life hai, break banta hai" lines that have driven its ad campaign for long. The lead picture shows that a huge board has been erected on the pavement or inside a mall. The portion where the word 'break' should appear have been cut and a hammock has been placed there. So now, people just don't have to leave their workstation, have a KitKat break and go back to work. Instead, they can lie down in the hammock and actually have a 'break'.

How's that for an enabling move to back the ad campaign. Brilliant.

So what are you waiting for? Have the KitKat break in the hammock and enjoy.

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