oppn parties Nestle Gets It Right

News Snippets

  • SP drops two candidates owing allegiance to Azam Khan from Rampur and Moradabad
  • In Assam, a controversy erupted after a picture of UPPL leader Benjamin Basumatary, lying on a stack of Rs 500 notes circulated on social media. UPPL is an ally of the BJP
  • AAP's Jalandhar-West MP Sushil Kumar Rinku joins the BJP. He was the only AAP Lok Sabha MP
  • Supreme Court dismisses Centre's plea to review its 2023 verdict in the PMLA case
  • Close save for passengers as they remain unhurt after the wings of two planes graze at Kolkata airport. Pilots derostered and inquiry ordered by DGCA
  • Bengal BJP leader Dilip Ghosh gets notice from the EC as well as the BJP for making ugly remarks about Mamata Banerjee's parentage
  • Sadanand Vasanth Date, who faught terrorists in the 26/11 attack and was awarded the Preisent's Police medal, has been appointed the head of the NIA
  • Centre will borrow Rs 7.5L cr in the first six months of FY25, nearly 50% of the target for the full year
  • 25 stocks, including SBI, will see same day trade settlements from today in the world's fastest settlement mode in both BSE and NSE
  • Stocks recover smartly on Wednesday: Sensex rises 526 points to 72996 and Nifty 118 points to 22123
  • Tennis: Rohan Bopanna-Matthew Ebden reached the semifinals of the Miami Open
  • IPL: records tumble as SRH beat MI in a high-scoring match. SRH score 277/3 with 18 sixes and Mumbai score 246 with 20 sixes to fall short by 31 runs. Atotal of 38 sixes, highest in an IPL match were hit and both teams combined to score 523 runs, the highest aggregate in an IPL match
  • Amul will launch fresh milk in the US
  • IPL: RCB beat Punjab by 4 wickets as Kohli and Karthik shine with the bat
  • India strongly objected to German foreign office remarks over the arrest of delhi CM Arvind Kejriwal, called it "biased assumptions"
Delhi Lt Governor Vinai Kumar Saxena says government cannot be run from jail, hints at President's Rule in the capital ////// In a dangerous incident, the wings of two planes grazed while taxiing on the runway at Kolkata airport, all passengers were safe but DGCA ordered an inquiry and the pilots were derostered
oppn parties
Nestle Gets It Right

By Yogendra
First publised on 2020-12-31 02:50:25

About the Author

Sunil Garodia Yogendra is freelance writer

When social awareness campaign is merged with product promotion, companies and advertising agencies can come up with great copy. Nestle has advertised its Nestle Gold brand of coffee in a highly innovative way during these festive times.

It is not a secret that many people drive after drinking above the permissible limit after attending Christmas and New Year parties all over the world. It is the same in India. We have the "Don't drink and drive" campaign unleashed at this time by various agencies, including the police.

But Nestle has come out with a print advertisement that seamlessly blends (like the coffee it makes) the product with the message. The lead picture shows how the message is in your face in bold, with the product plugging in smaller type below that.

At first glance, you will read "Don't Drink & Drive". But the actual message says "Don't settle for just any coffee, drink something special and let it drive the moment". This is excellent word play which achieves what the ad wants to.

This is one of the better examples of merging social responsibility with product promotion.