oppn parties News Content Generators Must Be Paid By Aggregators Like Google And Facebook

News Snippets

  • University vice-chancellors in West Bengal decide not to hold final-year examinations despite UGC prod, will instead go by the state government advised 80-20 formula where 80% will be marked on performance in past semesters and 20% on internal assessments in the final semester
  • The Centre wants the ITI and other top Indian firms to bid for 5G as Chinese firms Huawei and ZTE are not likely to be allowed to participate
  • India and China agree on total disengagement to return to peace ahead of the next round of military talks
  • The Supreme Court allows delivery of summons and notices via WhatsApp and email, but questions remain on proof of actual receipt
  • National Investigation Agency says the proceeds from the Kerala gold smuggling case could have been used for terrorist activities
  • Four Maoists shot dead in Valmiki Tiger Reserve in Bihar
  • Despite localized lockdown, Covid cases continue to rise at an alarming rate in West Bengal. Newer areas brought under containment zones in Kolkata
  • ICSE, ISC results declared, Average scores in the English paper, 20% lower this year than the average in most years, pulls down the aggregate for most candidates
  • IIP contracts by 35% in May. Manufacturing goes down by 39.3%
  • Row erupts over CBSE's decision to reduce the syllabus by 30% this academic year due to the disruption caused by the pandemic. Experts say several lessons that the ruling dispensation does not like are being removed
  • Gangster Vikas Dubey's nephew killed in an encounter by UP police who also pick up his key aide Raju Khullar and his son Adarsh
  • MHA sets up an inter-ministerial committee to probe the alleged financial misdeeds of three trusts linked to the Gandhi family
  • Actor Jagdeep, most famous for his Soorma Bhopali act in Sholay, passes away
  • Pakistan says Kulbhushan Jadhav has declined to file a review petition and will stick to his mercy plea. India calls it a farce
  • India to keep a strict vigil to confirm that the Chinese are abiding by the deal on the pullback at the LAC
Amitabh Bachchan and his son Abhishek admitted to hospital for coronavirus
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News Content Generators Must Be Paid By Aggregators Like Google And Facebook

By Sunil Garodia
First publised on 2020-06-28 20:44:55

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator. Writes for a number of publications.

In a development that bodes well for news content generators all over the world, internet behemoth Google has decided to pay news content entities to carry "high quality" content in Australia, Brazil and Germany. The decision is not by choice or accident. Several countries, France and Australia being the pioneers, have either enacted laws to make it mandatory for aggregators like Google and Facebook to share advertising revenue with content generators or are thinking along those lines. Google knows, and Facebook and others will soon follow this lead, that it cannot digest the whole advertising pie without having to invest in news gathering or without having to pay entities that do so.

It takes just a few clicks to upload ready-made content on an aggregator site. But it takes massive investment, the toil of many reporters, the intelligence of many editors and the mind of many designers to make that content ready for publication. News content generators should receive a justifiable share of the revenue generated when aggregators get readers and advertising revenue by carrying this content. It will not suffice to claim that they are giving the content a wider reach through their captive and registered users. Since the Indian media is huge in size and content is generated in many languages and these aggregators carry it in almost all languages on their platforms, India should be included in the list of countries where aggregators will pay for content, and at the earliest.

And what is with this high-quality content thing? Aggregators have a screening policy in place through which they select publications and then select the content they carry. In that sense, it is already high quality. Hence, instead of trying to create confusion, aggregators must pay for all content that they carry on their platforms. Obviously, the terms will vary according to the engagement the content receives but there should be a base rate of payment and bonuses if it goes viral. Aggregators must realize that they cannot get everything for free. If they do not, then the government should follow other countries and make it mandatory for them to pay content generators by enacting a law and enforcing it strictly. News media is under tremendous pressure. While costs have escalated, revenue has dipped. The pandemic has worsened the situation. Internet companies that generate huge revenue by carrying content generated by media companies must share it with them.