January 22, 2026

Consumer as King
Continued Innovation: Technology integrated with Simplicity

Recent years there has seen a huge paradigm shift in our economy. Our states and Union Territories are making conscious efforts to introduce new business friendly legislations in their respective state assemblies, aimed at exploring potential avenues of growth.

Encouragement of entrepreneurship has become new policy mantra for the Central and State Governments. Recently Government of India had organized an event to launch its flagship programme on Start-up India and Stand up India. The event generated an unprecedented response from all specially the youngsters.Honourable Prime Minister Modi in his address asked the audiences to make suggestions to the Government which would further facilitate entrepreneurship and economic growth in India.

With so much happening all across India, I have firm conviction that Direct Selling Industry will also be able to convey entrepreneurial spirit to one and all. It is interesting reality that in its very short history in India Direct Selling Industry has endured a lot of challenges and continues do so with a smile and faith in our Government.

We all are living in an information society and in an era of Smart Direct Sellers, who are dynamic and multi-talented individuals with information and resources. There is a need to step up the way Direct Selling business is done. We will have to integrate other channels and have essence of simple technology in every step we take. Today, a Smart Direct Seller wants a facilitation tool which can maximize their daily productivity in their very own entrepreneurial venture.

Direct Selling is a business opportunity for anyone above the age of 18, and probably that’s why it is practiced world over. Its principles are enshrined in basic tenets of entrepreneurship, which is instrumental for economic growth and creating self-employment.

In coming years we will see a visible change in the country in infrastructure, technology and my recent visit to UAE has confirmed investments are waiting to flood the Indian markets.

We have to remember that changes of such a nature don’t come all of a sudden; they come gradually specially in our country because of sheer size, the length & breath, diversity in our understandings of culture, language, food and much more. Keeping a firm belief in the potential of the industry to acquire its full potential, I am reminded of the saying by father of our nation Respected Mahatma Gandhi Jee . “If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.”

On the recent occasion of International Consumer Day (15th March), I speak on behalf of consumers in India, who give us more freedom to choose, decide, buy and return. Consumer policies should not just be a written document but instead it should actually be benchmarked for it success and implementation process in real time.

My belief is that established entrepreneurs’ will continue to excel when they choose to innovate and establish consumer as centre of their ecosystem. The new entrepreneurs’ whether offering a service or selling a product will have to first keep the consumer in mind and develop a consumer centric policy for the consumer by the consumer and have innovation and they integrate technology .

Future for sure will be intimate computing where consumer will always be a King.