oppn parties Should Celebrities be Punished for Misleading Ads?

News Snippets

  • MS Dhoni decides to take a two-month break, will skip West Indies tour but will not retire
  • Phagu Chauhan is the new Governor of Bihar while Ramesh Bais has been appointed as that of Tripura
  • Governors: Anandiben Patel shifted from Madhya Pradesh to Uttar Pradesh and Lalji Tandon from Bihar to Madhya Pradesh
  • Naga talks interlocutor RN Ravi appointed as Governor of Nagaland
  • Noted lawyer Jagdeep Dhankhar appointed as new Governor of West Bengal
  • 84 NDRF teams have been despatched to 23 states to tackle the flood situation
  • Three persons lynched in Bihar after being accused of cattle theft
  • Delhi police seize a consignment of 1500 kgs of heroin and busts a cartel of Afghanistan-Pakistan narcotics dealers with links to the Taliban
  • Supreme Court gives 9 more months to complete the Babri Masjid demolition case trial
  • Priyanka Gandhi not allowed to meet the families of the dead in the Sonabhadra firing, arrested
  • ICC inducts Sachin Tendulkar in [email protected]@@s Hall of Fame
  • Stock markets bleed for the second day. Sensex crashes 560 points
  • S Jaishankar, Minister of External Affairs, says Pakistan should release and repatriate Kulbhushan Jadhav immediately
  • Karnataka Governor Vajubhai Vala asks the Speaker to hold the trust vote latest by 1.30 pm today
  • The Government sends a list of 24 questions to mobile app company that runs video app TikTok seeking answers for anti-national and obscene content carried on the platform
Former Delhi CM and senior Congress leader Sheila Dikshit dies following a cardiac arrest. She was 81
oppn parties
Should Celebrities be Punished for Misleading Ads?

By Sunil Garodia

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator. Writes for a number of publications.
The parliamentary standing committee on food and consumer affairs has said that celebrities should be hauled up for endorsing products that do not live up to the claims being made in the advertisements.

It is wrong to pick on celebrities for endorsing products that make tall claims or are misleading. For, any advertisement has more than just the celebrity behind it.

First, it is the manufacturing company. It has several registrations in place from government departments. It is the duty of these departments to verify whether it is producing goods as per the licenses it has been issued. If the company is selling sub-standard products, then government agencies are not doing their work.

Then, it is the advertising agency that conceptualizes and designs the advertisement. If anything, it is here that what is written in the copy or what the celebrity is made to say that is decided. So some amount of blame lies here too. The regulatory body of the profession must have a role in this.

Then, there is the media. It absolves itself by publishing a small boxed item saying that it is not responsible for claims made in advertisements and the public is advised to make their own enquiries. But is it enough?

What if celebrities also do this? Ask companies to flash a similar warning on products they advertise?

If celebrities are being picked upon because it is assumed that it is their drawing power that makes people buy the products, the media is also equally to blame as Indians have immense faith in the media. People are still heard to say that I saw the ad in such and such newspaper or channel, so it must be good.

This is a complex issue and making just the celebrities pay for the misdemeanor of several entities is not the best way.