oppn parties Suzuki's New Ad Is Excellent And Addresses Health Issues

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  • SP drops two candidates owing allegiance to Azam Khan from Rampur and Moradabad
  • In Assam, a controversy erupted after a picture of UPPL leader Benjamin Basumatary, lying on a stack of Rs 500 notes circulated on social media. UPPL is an ally of the BJP
  • AAP's Jalandhar-West MP Sushil Kumar Rinku joins the BJP. He was the only AAP Lok Sabha MP
  • Supreme Court dismisses Centre's plea to review its 2023 verdict in the PMLA case
  • Close save for passengers as they remain unhurt after the wings of two planes graze at Kolkata airport. Pilots derostered and inquiry ordered by DGCA
  • Bengal BJP leader Dilip Ghosh gets notice from the EC as well as the BJP for making ugly remarks about Mamata Banerjee's parentage
  • Sadanand Vasanth Date, who faught terrorists in the 26/11 attack and was awarded the Preisent's Police medal, has been appointed the head of the NIA
  • Centre will borrow Rs 7.5L cr in the first six months of FY25, nearly 50% of the target for the full year
  • 25 stocks, including SBI, will see same day trade settlements from today in the world's fastest settlement mode in both BSE and NSE
  • Stocks recover smartly on Wednesday: Sensex rises 526 points to 72996 and Nifty 118 points to 22123
  • Tennis: Rohan Bopanna-Matthew Ebden reached the semifinals of the Miami Open
  • IPL: records tumble as SRH beat MI in a high-scoring match. SRH score 277/3 with 18 sixes and Mumbai score 246 with 20 sixes to fall short by 31 runs. Atotal of 38 sixes, highest in an IPL match were hit and both teams combined to score 523 runs, the highest aggregate in an IPL match
  • Amul will launch fresh milk in the US
  • IPL: RCB beat Punjab by 4 wickets as Kohli and Karthik shine with the bat
  • India strongly objected to German foreign office remarks over the arrest of delhi CM Arvind Kejriwal, called it "biased assumptions"
Delhi Lt Governor Vinai Kumar Saxena says government cannot be run from jail, hints at President's Rule in the capital ////// In a dangerous incident, the wings of two planes grazed while taxiing on the runway at Kolkata airport, all passengers were safe but DGCA ordered an inquiry and the pilots were derostered
oppn parties
Suzuki's New Ad Is Excellent And Addresses Health Issues

By admin
First publised on 2020-06-12 11:59:31

About the Author

Sunil Garodia By our team of in-house writers.

The disruption caused by the Covid-19 pandemic had hit all sectors of the economy. The automobile sector (both four-wheelers and two-wheelers) had already been reeling under a lack of demand before the health crisis hit. The two-wheeler industry was grappling with dealerships shutting down and piling inventory. Customers were not buying despite good discounts and attractive finance offers. This was disheartening for the manufacturers as India was witnessing an upsurge in bike-taxis and food delivery businesses, both of which require bikes in large numbers. Then the pandemic and the lockdown came and everything stopped.

Now, as economic activity resumes, more than discounts or finance, consumers are concerned with health issues. Playing on this, Suzuki has released an excellent video advertisement that focuses on the theme of the stoppage due to the lockdown and the resumption of services now. It weaves in the health issue by promising to come to the customer's doorstep with all services like test-ride, documentation and assures that the bike will be sanitized before them and they will be provided with safety gear like gloves and masks.

The advertisement says that yes we had stopped as it was wise to stop. It goes on to say that we will march forward now and ask for the future to account for the past. It is a very lifting ad that has the right lines and good music. It holds viewer attention.

Watch the ad here