oppn parties Suzuki's New Ad Is Excellent And Addresses Health Issues

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  • University vice-chancellors in West Bengal decide not to hold final-year examinations despite UGC prod, will instead go by the state government advised 80-20 formula where 80% will be marked on performance in past semesters and 20% on internal assessments in the final semester
  • The Centre wants the ITI and other top Indian firms to bid for 5G as Chinese firms Huawei and ZTE are not likely to be allowed to participate
  • India and China agree on total disengagement to return to peace ahead of the next round of military talks
  • The Supreme Court allows delivery of summons and notices via WhatsApp and email, but questions remain on proof of actual receipt
  • National Investigation Agency says the proceeds from the Kerala gold smuggling case could have been used for terrorist activities
  • Four Maoists shot dead in Valmiki Tiger Reserve in Bihar
  • Despite localized lockdown, Covid cases continue to rise at an alarming rate in West Bengal. Newer areas brought under containment zones in Kolkata
  • ICSE, ISC results declared, Average scores in the English paper, 20% lower this year than the average in most years, pulls down the aggregate for most candidates
  • IIP contracts by 35% in May. Manufacturing goes down by 39.3%
  • Row erupts over CBSE's decision to reduce the syllabus by 30% this academic year due to the disruption caused by the pandemic. Experts say several lessons that the ruling dispensation does not like are being removed
  • Gangster Vikas Dubey's nephew killed in an encounter by UP police who also pick up his key aide Raju Khullar and his son Adarsh
  • MHA sets up an inter-ministerial committee to probe the alleged financial misdeeds of three trusts linked to the Gandhi family
  • Actor Jagdeep, most famous for his Soorma Bhopali act in Sholay, passes away
  • Pakistan says Kulbhushan Jadhav has declined to file a review petition and will stick to his mercy plea. India calls it a farce
  • India to keep a strict vigil to confirm that the Chinese are abiding by the deal on the pullback at the LAC
Amitabh Bachchan and his son Abhishek admitted to hospital for coronavirus
oppn parties
Suzuki's New Ad Is Excellent And Addresses Health Issues

By admin
First publised on 2020-06-12 11:59:31

About the Author

Sunil Garodia By our team of in-house writers.

The disruption caused by the Covid-19 pandemic had hit all sectors of the economy. The automobile sector (both four-wheelers and two-wheelers) had already been reeling under a lack of demand before the health crisis hit. The two-wheeler industry was grappling with dealerships shutting down and piling inventory. Customers were not buying despite good discounts and attractive finance offers. This was disheartening for the manufacturers as India was witnessing an upsurge in bike-taxis and food delivery businesses, both of which require bikes in large numbers. Then the pandemic and the lockdown came and everything stopped.

Now, as economic activity resumes, more than discounts or finance, consumers are concerned with health issues. Playing on this, Suzuki has released an excellent video advertisement that focuses on the theme of the stoppage due to the lockdown and the resumption of services now. It weaves in the health issue by promising to come to the customer's doorstep with all services like test-ride, documentation and assures that the bike will be sanitized before them and they will be provided with safety gear like gloves and masks.

The advertisement says that yes we had stopped as it was wise to stop. It goes on to say that we will march forward now and ask for the future to account for the past. It is a very lifting ad that has the right lines and good music. It holds viewer attention.

Watch the ad here