oppn parties Are Opinion Polls Slanted to Suit Media Groups' Liking?

News Snippets

  • NCLT initiates bankruptcy proceedings against former Videocon chairman Venugopal Dhoot for defaulting on loans of Rs 6158cr as personal guarantor in two group companies
  • LIC approves 1:1 bonus share issue
  • Gold and silver futures also go down by 0.7% and 2.2% respectively
  • Stocks tumbled again on Monday as crude prices rose: Sensex went down by 703 points and Nifty by 207 points
  • Supreme Court refuses to cancel the land-for-jobs FIR against Lalu Prasad
  • The spectre of El Nino haunts India: IMD predicts 'below normal ' monsoon this year
  • Labour protest over increase in wages by 35% (as per Haryana example) turns violent in Noida, nearly 200 were detained by the police
  • Congress leader Sonia Gandhi said that the delimitation exercise must be carried out after the Census is complete
  • PM Modi says Parliament is on the verge of creating history as the Houses get ready to take up the women's reservation bills
  • Tata Sons chairman N Chandrasekaran said that TCS COO Aarthi Subramanian is conducting a thorough inquiry to establish facts and identify individuals involved in the sexual harassment allegations at the company's Nashik office
  • Asha Bhonsle laid to rest with full state honours on Monday in Mumbai
  • AAP leader Arvind Kejriwal once again approached the Delhi HC to request the recusal of a judge from his case
  • Candidates Chess: R Vaishali on the verge of creating history, but needs two wins - one with black pieces - against formidable opponents to emerge as the challenger
  • Rohit Sharma, who retired hurt in the match versus RCB, underwent scans for possible hamstring injury
  • IPL: Abhishek Sharma fails for SRH but Ishan Kishan (91) shines. Then, Vaibhav Sooryavanshi fails for RR and SRH bolwers, especially unheralded Praful Hinge (4 for 24) and Sakib Hussain (4 for 24) win it for SRH. This was the first loss for table-toppers RR
Supreme Court questions Election Commission about SIR SOP and why logical discrepancy was introduced only in Bengal
oppn parties
Are Opinion Polls Slanted to Suit Media Groups' Liking?

By Sunil Garodia
First publised on 2017-12-07 13:44:04

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator. Author of Cyber Scams in India, Digital Arrest, The Money Trap and The Human Hack
In two days, two different opinion polls on Gujarat elections have provided two different results. The first was carried out by Lokniti and Centre for the Study of Developing Societies (CSDS) on behalf of The Telegraph, a Kolkata-based broadsheet of the ABP group. It was the third and concluding part of the commissioned series in which 3655 voters in 200 booths across 50 constituencies were interviewed. This poll showed that the lead which the BJP had in the last round of polling in October had vanished and both the BJP and the Congress were running neck to neck. This poll made sweeping predictions about the loss of BJP’s traditional support among the trading community after notebandi and GST. It also predicted that both the BJP and the Congress would get 43% of the votes polled.

On the other hand, just a day later, the Times Now commissioned poll by Votersmood Research (VMR) gave a completely different picture. This poll was conducted by interviewing 6000 people in 684 booths across all four regions of Gujarat. It showed BJP ahead by 5 percent in vote share at 45% to Congress’ 40%. It also showed that the party would win between 106 to 111 seats compared to 63 to 73 it predicted for the Congress. Hence, according to this poll, there is a swing of 3% away from the BJP while the Congress gains just 1% compared to 2012. Going through both set of numbers, one gets the feeling of watching the advertisement of the online hotel booking site Trivago which shows two customers getting the same room in the same hotel at different prices. Here, readers get different results for same state and same people polled.

But jokes aside, these two polls do lead one to ask the question whether these polls put out results as per the political affiliation of the commissioning media group. It is well known that the ABP group is strident in its criticism of the Modi government whereas the Times group has more good than bad words to say for the NDA government. While psephology has never been, or does not claim to be, an exact science, there are many ways in which poll results can be made to appear for or against a particular party or candidate. The first, obviously, is to interview more people in areas unsupportive of a party or candidate if you want to show him or it as losing. The other is to load questions in a particular manner to get desired results. There are other, finer, ways that can be used without compromising on professional ethics. It seems all such tricks are being used by channels in India.

Granted that the BJP is facing problems in Gujarat – this fact has been recognized by party president Amit Shah too – but the situation is not as bad as is being made out by the anti-Modi press. Anti-incumbency is strong, traders are miffed at demonetization and GST and farmers are angry too. On top of that Patels, OBC’s and Dalits have their own chests to beat. It remains to be seen whether Hardik Patel gives Congress a cutting edge or makes it lose support among the other castes. Given the strong persona of Narendra Modi, BJP is most likely to retain Gujarat, maybe with a few lesser seats.