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Supreme Court rules that functional disability should be the deciding factor in granting road accident damages and not any doctor-issued disability certificate
Supreme Court flagged the fact that nearly 56% of the vehicles plying in India were uninsured and asked the government to challan them
An Air India flight from Phuket to Delhi encountered severe turbulence and 17 passengers were admitted to hospital with injuries
Calcutta HC said that heavens won't fall if Vande Matram is made mandatory to sing in madrasas
Kolkata Municipal Corporation has sought government nod for increasing city's wards to 200+ to keep residents in each ward between 16000 to 18000
Government has said that partially filled online Census forms may be allowed
Government may allow fees on UPI payments above Rs 2000, except on transfer between two individuals
Brent crude falls below $80 per barrel
Government has increased the LIC offer for sale to Rs 31,400cr with an additional 4% on the block
Stock markets become nervous on Tuesday due to Gulf situation: Sensex slides 210 points and Nifty sheds 159 points ahead of RBI MPC meets today
Indian cricket team lands in Sri Lanka for a 2-Test series
A former French Navy pilot who had alleged that IAF had lost Rafales during Operation Sindoor has been held in France on spying charges
An ordinary zari worked living just 100km away from Kolkata was stunned to find Rs 100cr deposited in the bank account. The bank has frozen her account pending enquiry
Businessmen in Kolkata gets a Rs 5-crore extortion call, allegedly from the Lawrence Bishnoi gang
NTA floats tenders to secure offices and exam materials round-the-clock

Tarun Tejpal, former editor of Tehelka, was sentenced to 10 years in jail by Bombay HC for raping a colleague. This judgment overturns the acquittal by a Goa sessions court

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Britannia Campaign With 1947 History

By admin
First publised on 2023-08-14 14:21:22

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People are talking about the excellent marketing campaign by Britannia using the Independence Day as the backdrop. The creative team at Talented has conceptualized a stunning campaign which they have named "1947% More History". People say that the use of the last few living freedom fighters is especially heartwarming. They say that these are unsung heroes about whom not many know. They say that although the company is using this as a ruse to sell its products (one has to visit www.britannia1947.com on the mobile phone and scan a few selected Britannia products to know about the heroes), it is also making people aware about the last living heroes of the fight for freedom.

People say that the campaign video features Latatai Chitale, Gaur Hari Das, Lt. Bharati Asha Sahay, Lt. R Mahadevan and Lt Lakshmi Krishna Avgl. It is AI generated and has stunning visuals. People say that it is very informative and so is the history one gets to know on scanning Britannia products.

Some people have also pointed out the irony in a company named Britannia running such a campaign. But most people are happy that people will come to know of these unsung heroes and remember them this Independence Day and beyond.

Picture courtesy: Collage from screenshots from the Britannia video

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