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Britannia Campaign With 1947 History

By admin
First publised on 2023-08-14 14:21:22

About the Author

Sunil Garodia By our team of in-house writers.

People are talking about the excellent marketing campaign by Britannia using the Independence Day as the backdrop. The creative team at Talented has conceptualized a stunning campaign which they have named "1947% More History". People say that the use of the last few living freedom fighters is especially heartwarming. They say that these are unsung heroes about whom not many know. They say that although the company is using this as a ruse to sell its products (one has to visit www.britannia1947.com on the mobile phone and scan a few selected Britannia products to know about the heroes), it is also making people aware about the last living heroes of the fight for freedom.

People say that the campaign video features Latatai Chitale, Gaur Hari Das, Lt. Bharati Asha Sahay, Lt. R Mahadevan and Lt Lakshmi Krishna Avgl. It is AI generated and has stunning visuals. People say that it is very informative and so is the history one gets to know on scanning Britannia products.

Some people have also pointed out the irony in a company named Britannia running such a campaign. But most people are happy that people will come to know of these unsung heroes and remember them this Independence Day and beyond.  

Picture courtesy: Collage from screenshots from the Britannia video

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