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P V Sindhu assumes charge as Badminton World Federation council member after she was elected as chair of its Atheletes Commission in December 2025
Thomas Cup badminton: India beat Australia 5-0
Women's cricket: South Africa beat India by 3 runs in the 5th and final T20 to win the series 4-1
IPL: As pacers shine, Delhi just about avoid the lowest IPL total, manage to score 75, which RCB overtake in 6.3 overs losing just one wicket. Josh Hazlewood (4 for 12) and B Kumar (3 for 5) demolish DC
Isro plans to send civilians with STEM background to space
Government will consider giving law-making powers to local bodies in Ladakh
Supreme Court rules that a court can deny or cancel anticipatory bail but cannot direct an accused to surrender
Delhi police special cell cop, Neeraj Balhara, shoots and kills a delivery executive in Jafarpur Kalan area of NCR after an altercation. Another person was also injured in the shooting
Campaigning for the TMC in Bengal, Arvind Kejriwal asks whether the people of the state are 'terrorists' as the Centre has deployed over 2 lakh CAPF personnel for the polls
Campaining heats up in closing stages in the Bengal election with PM Modi leading the charge for the BJP and Mamata Banerjee replying ferociously for the TMC. Second phase polling is in Wednesday, 29th of April
Supreme Court panel sets minimum standards of staffing, equipment and infrastrcutre for hospitals having ICU facility
Finance Minister Nirmala Sitharaman says India's domestic consumption is the strongest shield against global shocks
Government is planning relief measures for airlines as the Gulf war shows no signs of ending soon
Women's cricket - 4th T20 versus South Africa: India win by 14 runs as Deepti Sharma turns in an allround show (39 not out and 5 for 19)
Sebastian Sawe of Kenya breaks the two-hour barrier in marathon, winning the London Marathon in 1 hour 59 minutes and 30 seconds

India signs a "once-in-a-generation" trade pact with New Zealand which aims to double bilateral trade to $5bn over the next five years

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Britannia Campaign With 1947 History

By admin
First publised on 2023-08-14 14:21:22

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People are talking about the excellent marketing campaign by Britannia using the Independence Day as the backdrop. The creative team at Talented has conceptualized a stunning campaign which they have named "1947% More History". People say that the use of the last few living freedom fighters is especially heartwarming. They say that these are unsung heroes about whom not many know. They say that although the company is using this as a ruse to sell its products (one has to visit www.britannia1947.com on the mobile phone and scan a few selected Britannia products to know about the heroes), it is also making people aware about the last living heroes of the fight for freedom.

People say that the campaign video features Latatai Chitale, Gaur Hari Das, Lt. Bharati Asha Sahay, Lt. R Mahadevan and Lt Lakshmi Krishna Avgl. It is AI generated and has stunning visuals. People say that it is very informative and so is the history one gets to know on scanning Britannia products.

Some people have also pointed out the irony in a company named Britannia running such a campaign. But most people are happy that people will come to know of these unsung heroes and remember them this Independence Day and beyond.

Picture courtesy: Collage from screenshots from the Britannia video

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