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Sikh extremists attacked a cinema hall in London that was playing Kangana Ranaut's controversial film 'Emergency'
A Delhi court directed the investigating agencies to senstize officers to collect nail clippings, fingernail scrappings or finger swab in order to get DNA profile as direct evidence of sexual attack is often not present and might result in an offender going scot free
Uniform Civil Code rules cleared by state cabinet, likely to be implemented in the next 10 days
Supreme Court reiterates that there is no point in arresting the accused after the chargesheet has been filed and the investigation is complete
Kolkata court sentences Sanjoy Roy, the sole accused in the R G Kar rape-murder case, to life term. West Bengal government and CBI to appeal in HC for the death penalty
Supreme Court stays criminal defamation case against Rahul Gandhi for his remarks against home minister Amit Shah in Jharkhand during the AICC plenary session
Government reviews import basket to align it with the policies of the Trump administration
NCLT orders liquidation of GoAir airlines
Archery - Indian archers bagged 2 silver in Nimes Archery tournament in France
Stocks make impressive gain on Monday - Sensex adds 454 points to 77073 and Nifty 141 points to 23344
D Gukesh draws with Fabiano Caruana in the Tata Steel chess tournament in the Netherlands
Women's U-19 T20 WC - In a stunning game, debutants Nigeria beat New Zealand by 2 runs
Rohit Sharma to play under Ajinkye Rahane in Mumbai's Ranji match against J&K
Virat Kohli to play in Delhi's last group Ranji trophy match against Saurashtra. This will be his first Ranji match in 12 years
The toll in the Rajouri mystery illness case rose to 17 even as the Centre sent a team to study the situation

Calling the case not 'rarest of rare', a court in Kolkata sentenced Sanjay Roy, the only accused in the R G Kar rape-murder case to life in prison until death

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Britannia Campaign With 1947 History

By admin
First publised on 2023-08-14 14:21:22

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People are talking about the excellent marketing campaign by Britannia using the Independence Day as the backdrop. The creative team at Talented has conceptualized a stunning campaign which they have named "1947% More History". People say that the use of the last few living freedom fighters is especially heartwarming. They say that these are unsung heroes about whom not many know. They say that although the company is using this as a ruse to sell its products (one has to visit www.britannia1947.com on the mobile phone and scan a few selected Britannia products to know about the heroes), it is also making people aware about the last living heroes of the fight for freedom.

People say that the campaign video features Latatai Chitale, Gaur Hari Das, Lt. Bharati Asha Sahay, Lt. R Mahadevan and Lt Lakshmi Krishna Avgl. It is AI generated and has stunning visuals. People say that it is very informative and so is the history one gets to know on scanning Britannia products.

Some people have also pointed out the irony in a company named Britannia running such a campaign. But most people are happy that people will come to know of these unsung heroes and remember them this Independence Day and beyond.

Picture courtesy: Collage from screenshots from the Britannia video

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