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News Snippets

The Indian envoy in Bangladesh was summoned by the country's government over the breach in the Bangladesh mission in Agartala
Bank account to soon have 4 nominees each
TMC and SP stayed away from the INDIA bloc protest over the Adani issue in the Lok Sabha
Delhi HC stops the police from arresting Nadeem Khan over a viral video which the police claimed promoted 'enmity'. Court says 'India's harmony not so fragile'
Trafiksol asked to refund IPO money by Sebi on account of alleged fraud
Re goes down to 84.76 against the USD but ends flat after RBI intervenes
Sin goods like tobacco, cigarettes and soft drinks likely to face 35% GST in the post-compensation cess era
Bank credit growth slows to 11% (20.6% last year) with retail oans also showing a slowdown
Stock markets continue their winning streak on Tuesday: Sensex jumps 597 points to 80845 and Nifty gains 181 points to 24457
Asian junior hockey: Defending champions India enter the finals by beating Malaysia 3-1, to play Pakistan for the title
Chess World title match: Ding Liren salvages a sraw in the 7th game which he almost lost
Experts speculate whether Ding Liren wants the world title match against D Gukesh to go into tie-break after he let off Gukesh easily in the 5th game
Tata Memorial Hospital and AIIMS have severely criticized former cricketer and Congress leader Navjot Singh Sidhu for claiming that his wife fought back cancer with home remedies like haldi, garlic and neem. The hospitals warned the public for not going for such unproven remedies and not delaying treatment as it could prove fatal
3 persons died and scores of policemen wer injured when a survey of a mosque in Sambhal near Bareilly in UP turned violent
Bangladesh to review power pacts with Indian companies, including those of the Adani group

D Gukesh is the new chess world champion at 18, the first teen to wear the crown. Capitalizes on an error by Ding Liren to snatch the crown by winning the final game g

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Britannia Campaign With 1947 History

By admin
First publised on 2023-08-14 14:21:22

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People are talking about the excellent marketing campaign by Britannia using the Independence Day as the backdrop. The creative team at Talented has conceptualized a stunning campaign which they have named "1947% More History". People say that the use of the last few living freedom fighters is especially heartwarming. They say that these are unsung heroes about whom not many know. They say that although the company is using this as a ruse to sell its products (one has to visit www.britannia1947.com on the mobile phone and scan a few selected Britannia products to know about the heroes), it is also making people aware about the last living heroes of the fight for freedom.

People say that the campaign video features Latatai Chitale, Gaur Hari Das, Lt. Bharati Asha Sahay, Lt. R Mahadevan and Lt Lakshmi Krishna Avgl. It is AI generated and has stunning visuals. People say that it is very informative and so is the history one gets to know on scanning Britannia products.

Some people have also pointed out the irony in a company named Britannia running such a campaign. But most people are happy that people will come to know of these unsung heroes and remember them this Independence Day and beyond.

Picture courtesy: Collage from screenshots from the Britannia video

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