Amul Ki Prem Kahani
By our team of in-house writers.
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First publised on 2023-08-06 08:39:06
About the Author
By our team of in-house writers.
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People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.
In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.
The tagline says it all - Bread Aur Butter Ki Prem Kahani.
That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.
People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.
People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis.
