oppn parties Amul Ki Prem Kahani

Story Of The Day

Tug-Of-War Over The Emergency
OPINIONS : Strongly Expressed

July 27, 2024

People Are Talking About

Rohit Warns Sarfaraz, Police Use It To Warn Two-Wheeler Riders

News Snippets

  • Supreme Court stays Karnataka HC order blocking operations of Kannada news channel Power TV. Says right to free speech must be "zealously protected" by courts
  • Opposition slams Centre for Samvidhan Hatya Diwas, says the Constitution is being murdered on daily basis under the present BJP government
  • Centre notifies June 25 as 'Samvidhan Hatya Diwas'. This was the date on which Indira Gandhi imposed the Emergency in 1975
  • Bengal moves SC against state governor for keeping 8 bills pending
  • Mamata Banerjee meets Uddhav Thackeray in Mumbai, says 'khela on' and promises to campaign for his party in the Maharashtra assembly elections
  • Stars and eminent persons from across the globe attend the wedding of Anant Ambani with Radhika Merchant at the Jio World Convention Centre in Mumbai
  • Controversial IAS trainee Puja Khedkar faces dismissal from service if her quato and disability claims are found false
  • SC says stay on bail should be in rare cases like terrorism or where order is perverse otherwise personal liberty and Article 21 will go for a toss
  • Supreme Court says judicial review of arrests by ED is necessary to check improper exrecise of power to arrest
  • Supreme Court grants interim bail to Arvind Kejriwal in the money laundering case in Delhi liquor policy case but he will remain in jail as he is under CBI detention in the corruption case in the same scam
  • Retail inflation rises to 5.1% in June, the highest in 4 months
  • Government to avoid merger of BSNL-MTNL. Instead, MTNL's operations will be shifted to BSNL to give the latter an all-India presence
  • Women's U-19 Asia Cup: India to clash with Pakistan on July 19
  • Paris Olympics badminton draws: P V Sindhu in easy group but gets a tough draw later while H S Prannoy and Lakshya Sen might clash in pre-quarter finals
  • After two consecutive wins, India look to seal series when they meet Zimbabwe in the 4th T20 today
Finance minister Nirmala Sitharaman presenting her 7th straight budget in Parliament today
oppn parties
Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

About the Author

Sunil Garodia By our team of in-house writers.

People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis. 

Other Stories You Make Like

Editorials

NDA 3.0: Coalition Dharma

NDA 3.0: Coalition Dharma

 Centre Gets RBI Bonanza Before Full Budget

Centre Gets RBI Bonanza Before Full Budget

In Depth

The Congress Would Do Well To Desist From Making Wild Allegations

The Congress Would Do Well To Desist From Making Wild Allegations

Editor's Pick

The BJP Crushes The Opposition By Any & All Means

The BJP Crushes The Opposition By Any & All Means
© 2014 India Commentary. All rights reserved.