India Commentary | Analysis of Indian news/current affairs/politics/business/sports/lifestyle/society

News Snippets

Uttarakhand HC says marital discord, suspicion and quarrels cannot be held to be abetment of suicide
Two sisters, both brides-to-be, died by suspected suicide in Jodhpur. No suicide note was found
RTI reveals that 200 big cats were poached in India between 2005 and 2025, with the most in MP
After the US Supreme Court order on tariffs, Centre has put Indian trade team's US visit on hold
Delhi Police bust terror module linked to Lashkar that was plotting to strike in Delhi. Arrest 7 Bangladeshis with Aadhar IDs
PM Modi announced in his Mann Ki Baat that Edwin Lutyens' statue will be replaced with that of C Rajagopalchari at the Rashtrapati Bhawan
Facial recognition at Digi Yatra gates in Kolkata Airport suffered prolonged glitch on Sunday, forcing passengers to wait in long queues
Ranji Final: Strong Karnataka take on rising J&K in the match starting from Tuesday
Rising Stars women's cricket: India 'A' beat Bangladesh by 46 runs to capture title
Super 8s: Co-hosts Sri Lanka lose too, England beat them by 51 runs
Super 8s: South Africa crush India by 76 runs as nothing goes right for the hosts
PM Modi inaugurates India's fastest metro in Meerut and the first Vande Bharat sleeper in Bengal, This sleeper will cover Howrah to Guwahati route
After his consecutive failures, Abhishek Sharma has created a problem for the team management: should they give him one more chance in a vital match today or go for Sanju Samson as opener
A Pocso court in Prayagraj ordered an FIR against Swami Avi Mukteshawaranand and his disciple Muktanand Giri for molesting underage boys in their Magh Mela camp
TOI reported that while private universities filed more patents, elite institutions like IIT and IISc got more approvals between 2020-2025

T20 World Cup Super 8s: India get a reality check, outplayed by South Africa in their first match, end 12-match winning streak

oppn parties

Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

About the Author

By our team of in-house writers.

View all posts by this Author

People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis.

Editorials

AI Impact Summit In New Delhi

AI Impact Summit In New Delhi

Saaspocalypse - Time To Rewire

Saaspocalypse - Time To Rewire

In Depth

When Escape Becomes the Only Exit - Reflections on a Family Tragedy

When Escape Becomes the Only Exit - Reflections on a Family Tragedy

Editor's Pick

Vaibhav Suryavanshi Leads India To A Record Victory

Vaibhav Suryavanshi Leads India To A Record Victory