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Tata IPL 18th edition to start today but rain in Kolkata likely to wash out the opening ceremony and the first match between KKR and RCB
UP Police have arrested three government officials and 9 others for the murder of journalist and RTI activist Raghvendra Bajpai in Sitapur
Union minister Jitendra Singh said terrorists were behind the killing of three persons in Marhoon village in Kathua district of J&K
Uneasy calm remains in Manipur as tribal areas shut down after the Kuki-Zo Council called for an indefinite shutdown
Indian drug manufacturers are set to produce Emplagliflozin at a tenth of the price of the innovator Boehringer Ingelheim, after its patent expires on March 11. The companies in the running are Mankind, Torrent, Alkem, Dr Reddys and Lupin
The Budget session of Parliament will resume today against the backdrop of ongoing tussle over delimitation and three-language formula
Police have arrested a third suspect in the horrific rape-murder of foreign tourists and their Indian friend in Hampi in Karnataka
Stock brokers are upbeat that the present downtrend in the markets will see a reversal in March with reports by international analysts suggesting that the worst in the tariff war between the US and China and other nations almost over.
The Centre is in the process of implementing a 23-point agenda for regulation and reforms in areas like land, labour, utilities and permits to make life easier for businesses across the country
Finance Minister Nirmala Sitharaman said that if businessmen take one step, the government is ready to take 10 steps with them
Rohit Sharma, Shreyas Iyer, K L Rahul shine with the bat after the spinner restrict New Zealand to just 251
Unbeaten India lift the ICC Champions Trophy by beating New Zealand by 4 wickets
2nd ODI: Rohit Sharma roars back to form with a scintillating ton as India beat England by 4 wickets in a high scoring match in Cuttack
Supreme Court will appoint an observer for the mayoral poll in Chandigarh
Government makes it compulsory for plastic carry bag makers to put a QR or barcode with their details on such bags

Rain in Kolkata likely to play spoilsport as IPL 18th edition begins today with defending champions KKR facing RCB in the opening match

oppn parties

Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

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By our team of in-house writers.

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People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis.

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