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NCLT initiates bankruptcy proceedings against former Videocon chairman Venugopal Dhoot for defaulting on loans of Rs 6158cr as personal guarantor in two group companies
LIC approves 1:1 bonus share issue
Gold and silver futures also go down by 0.7% and 2.2% respectively
Stocks tumbled again on Monday as crude prices rose: Sensex went down by 703 points and Nifty by 207 points
Supreme Court refuses to cancel the land-for-jobs FIR against Lalu Prasad
The spectre of El Nino haunts India: IMD predicts 'below normal ' monsoon this year
Labour protest over increase in wages by 35% (as per Haryana example) turns violent in Noida, nearly 200 were detained by the police
Congress leader Sonia Gandhi said that the delimitation exercise must be carried out after the Census is complete
PM Modi says Parliament is on the verge of creating history as the Houses get ready to take up the women's reservation bills
Tata Sons chairman N Chandrasekaran said that TCS COO Aarthi Subramanian is conducting a thorough inquiry to establish facts and identify individuals involved in the sexual harassment allegations at the company's Nashik office
Asha Bhonsle laid to rest with full state honours on Monday in Mumbai
AAP leader Arvind Kejriwal once again approached the Delhi HC to request the recusal of a judge from his case
Candidates Chess: R Vaishali on the verge of creating history, but needs two wins - one with black pieces - against formidable opponents to emerge as the challenger
Rohit Sharma, who retired hurt in the match versus RCB, underwent scans for possible hamstring injury
IPL: Abhishek Sharma fails for SRH but Ishan Kishan (91) shines. Then, Vaibhav Sooryavanshi fails for RR and SRH bolwers, especially unheralded Praful Hinge (4 for 24) and Sakib Hussain (4 for 24) win it for SRH. This was the first loss for table-toppers RR

Supreme Court questions Election Commission about SIR SOP and why logical discrepancy was introduced only in Bengal

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Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

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By our team of in-house writers.

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People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis.

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