oppn parties Amul Ki Prem Kahani

Story Of The Day

Bankipur Falls: The Seat BJP Could Not Afford to Lose Has Fallen

August 10, 2026

People Are Talking About

People Are Talking About the Language of Gen Z

News Snippets

  • Supreme Court rules that functional disability should be the deciding factor in granting road accident damages and not any doctor-issued disability certificate
  • Supreme Court flagged the fact that nearly 56% of the vehicles plying in India were uninsured and asked the government to challan them
  • An Air India flight from Phuket to Delhi encountered severe turbulence and 17 passengers were admitted to hospital with injuries
  • Calcutta HC said that heavens won't fall if Vande Matram is made mandatory to sing in madrasas
  • Kolkata Municipal Corporation has sought government nod for increasing city's wards to 200+ to keep residents in each ward between 16000 to 18000
  • Government has said that partially filled online Census forms may be allowed
  • Government may allow fees on UPI payments above Rs 2000, except on transfer between two individuals
  • Brent crude falls below $80 per barrel
  • Government has increased the LIC offer for sale to Rs 31,400cr with an additional 4% on the block
  • Stock markets become nervous on Tuesday due to Gulf situation: Sensex slides 210 points and Nifty sheds 159 points ahead of RBI MPC meets today
  • Indian cricket team lands in Sri Lanka for a 2-Test series
  • A former French Navy pilot who had alleged that IAF had lost Rafales during Operation Sindoor has been held in France on spying charges
  • An ordinary zari worked living just 100km away from Kolkata was stunned to find Rs 100cr deposited in the bank account. The bank has frozen her account pending enquiry
  • Businessmen in Kolkata gets a Rs 5-crore extortion call, allegedly from the Lawrence Bishnoi gang
  • NTA floats tenders to secure offices and exam materials round-the-clock
Tarun Tejpal, former editor of Tehelka, was sentenced to 10 years in jail by Bombay HC for raping a colleague. This judgment overturns the acquittal by a Goa sessions court
oppn parties
Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

About the Author

Sunil Garodia By our team of in-house writers.

People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis. 

Other Stories You Make Like

Editorials

Accountability Cannot Be a Precondition to Debate

Accountability Cannot Be a Precondition to Debate

 When the State Fears Its Own Youth

When the State Fears Its Own Youth

In Depth

The Taxman's Doppelganger: How India's ITR Filing Deadline Became a Phishing Season

The Taxman's Doppelganger: How India's ITR Filing Deadline Became a Phishing Season

Editor's Pick

Kangana Ranaut's War on 'Generation Gutter'

Kangana Ranaut's War on 'Generation Gutter'
© 2014 India Commentary. All rights reserved.