oppn parties Amul Ki Prem Kahani

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  • PM Modi says anti-India forces are against him but he will not bend
  • Campaigning ends for the 6th and penultimate phase of polling for the 2024 general elections. Voting on Saturday, May 25
  • Arvind Kejriwal waits at home but Delhi cops did not turn up to question him and his family in the Swati Maliwal case
  • Delhi HC denies bail to Manish Sisodia, says non-recovery of cash not a proof that there was no corruption
  • H D Deve Gowda asks his grandson Prajwal Revanna, accused in rape and sexual molestation cases, to return to India or face his anger
  • Kolkata cops search for Bangladeshi MP Anwarul Azim Anar's chopped body parts in Bangar, near Kolkata. The MP was murdered in an apartment complex in New Town, Kolkata by opponents from bangladesh who hired a contract killer for the job
  • Clashes break out in Bengal's Nandigram as a BJP worker's mother is killed by miscreants
  • Google in talks with Foxconn to make Pixel phones and drones from plant near Chennai
  • Survey by S&P Global shows that business activity was robust in May and job creation was highest in 18 years
  • Indigo reports Rs 1895cr profit in Q4 last fiscal, and nearly $ 1bn in FY23-24, a record for Indian carriers. Proposes business class in busiest and busy routes
  • Stocks on fire on Thursday after initial uncertainty: Sensex gains 1196 points to 75418 and Nifty 369 points to 22967
  • Ricky Ponting turns down offer to coach Team India, says will not fit in his lifestyle
  • World Cup stage II archery: Pramatesh Fuge enter semifinals but men's and women's recurve teams lose their matches in the first round
  • Malaysian Open badminton: P V Sindhu enters third round after a scare and Ashmta Chaliha stuns third seed Beiwen Zhang of USA to enter third round too
  • Sharjah Challenge chess: Divya deshmukh wins title
Record RBI dividend to government spurs a rally in stock markets, Sensex and Nifty touch all-time highs intra-day on Thursday
oppn parties
Amul Ki Prem Kahani

By admin
First publised on 2023-08-06 08:39:06

About the Author

Sunil Garodia By our team of in-house writers.

People are talking about the latest Amul creative celebrating the success of what it called "the latest Bollywood blockbuster", Rocky aur Rani Kii Prem Kahani, directed by Karan Johar and starring Ranvir Singh and Alia Bhat in lead roles.

In the creative, the poster of the film has been used to great effect by having animated characters instead of Singh and Bhat, both of whom are eating - she bread and butter and he a wrap oozing with butter.

The tagline says it all - Bread Aur Butter Ki Prem Kahani.

That is not all. People have noticed how the creative minds at Amul's agency do their homework. The Bread in the tagline, representing Rocky, is done in a different colour for each letter, taking note of actor Ranvir Singh's colourful personality and his preference for offbeat dressing.

People say Amul's topical creatives are always right on the mark and it has always used movies to great effect. People say they loved the recent ones on the Hollywood films Oppenheimer and Barbie and the earlier one on Shah Rukh Khan's record-breaking Pathan.

People say they loved the creative using the RRKPK poster. Even Alia Bhat noticed it and reposted it on Instagram with love emojis.