oppn parties Cringe Pop: Nonsense Boom

News Snippets

  • Trouble brews in Bihar JD(U)-BJP alliance as Bihar police asks special branch officers to keep tabs on RSS activities
  • Trust vote in Karnataka assembly today. With rebel MLAs deciding to stay away after the SC order, the Congress-JD(S) government is likely to fall as it does not have the numbers
  • Amit Shah says the government will identify and deport illegal immigrants from all parts of the country
  • Reports from Pakistan confirm that Hafiz Saeed has been arrested and sent to jail
  • After the SC order, Karnataka Speaker says he will go by the Constitution in deciding on the resignations of the 16 MLAs
  • Rebel MLAs say they will not attend the trust vote on Thursday
  • Supreme Court rules that rebel MLAs cannot be forced to attend the assembly and vote in the floor test
  • Both the Centre and the Assam government have sought re-verification of up to 20% of draft NRC data
  • Pakistan opens its airspace for Indian planes
  • Dilapidated building collapses in Mumbai, killing more than 10 people while many were still trapped
  • Kulbhushan Jadhav case verdict to be delivered today by the ICJ
  • A Vistara flight landed in Lucknow with just 5 to 10 minutes of fuel left in the tank
  • Supreme Court to decide on Karnataka MLAs plea today
  • Karnataka alliance to face floor test on Thursday
  • China says that the next Dalai Lama will be appointed by it
International Court of Justice agrees with India, stays Kulbhushan Jadhav's execution. It asks Pakistan to allow consular access to the accused.
oppn parties
Cringe Pop: Nonsense Boom

By Anukriti Roy

About the Author

Sunil Garodia Anukriti is a student who dabbles in writing when she finds time.
As Vennu Mallesh croons in a song “ I am the good bad boy,” all cringe pop singers in India can claim to be so, not to forget the good bad girls too – of whom Dhinchak Pooja is being talked about on the back of millions of views her videos are generating on YouTube.

It is not easy to make you listen to something you would rather not. Cringe pop has nonsensical (or even nonsense to some) lyrics with a lot of repetition. So while Baba Sehgal goes “kalaa, kalaa, kalaa, kalaa” or Dhinchak Pooja goes “selfie maine leli aaj” or “daaru, daaru, daaru” endless times in their songs, people want to tear out their hair but keep listening. These singers are essentially rappers who give the middle finger to poetry. You would rather not listen to their songs but you end up doing so and that is where they win.

I tried to sample at least a couple of songs of some of the more famous cringe pop singers in India. I am sad to report that I could not listen to any song in full. Maybe the genre (if one can call it that) is not up my alley. For, given the views they are generating, the songs are definitely popular. People are spending their valuable time watching the videos. It is not known whether it is due to the fact that people want to keep themselves updated in social circles or kitty parties or they are actually getting entertained by the stuff.

Is it a passing phase? Are these videos and these singers going to vanish after a few hours in the limelight? It is difficult to say that. For, as things stand today, there will be newer singers who will jump on the bandwagon, expanding the market. As long as the beats are danceable, dj’s will play them on the floors and people will swing. It might even open up a huge market with a kalaa Sehgal doll or a Dhinchak daaru brand. Who knows how far nonsense can go!