oppn parties Cringe Pop: Nonsense Boom

News Snippets

  • The Army conducts an operational alert exercise in eastern Ladakh
  • The IAF reopened the Vijaynagar advance landing ground, an airstrip in Arunachal Pradesh near the Chinese border
  • Amit Shah says he never sought to impose Hindi
  • Government bans the manufacture and sale of e-cigarettes in India
  • Mamata Banerjee seeks an appointment with Home Minister Amit Shah today
  • Bengal CM Mamata Banerjee meets PM Modi in what she later described as a government-to-government meeting
  • Supreme Court sets a deadline of October 18 for completing the hearings in the Ayodhya case
  • Pakistan rejects India's request for use of its airspace when PM Modi flies to the US later this week
  • Crude prices fall sharply as Saudi Arabia assures normal production in a few weeks. Prices fall by 5.4% to $65.30 per barrel
  • Sensex tumbles 700 points over fears that rising crude prices will deal a body blow to the tottering Indian economy
  • As Rajeev Kumar fails to appear before the CBI despite several notices, the agency forms a special team to locate and apprehend him
  • S Jaishankar says Pakistan is not a normal neighbour and its behaviour is a "set of aberrations"
  • External Affairs Minister S Jaishankar says PoK in Indian territory and the country hopes to have physical jurisdiction over it one day
  • Barasat Sessions court near Kolkata rejects Rajeev Kumar anticipatory bail application citing lack of jurisdiction as the reason
  • PM Modi celebrates his birthday with Narmada aarti and later has lunch with his mother.
Sunni Wakf Board and Nirvani Akhara write to the Supreme Court for a negotiated settlement to the Ayodhya dispute
oppn parties
Cringe Pop: Nonsense Boom

By Anukriti Roy

About the Author

Sunil Garodia Anukriti is a student who dabbles in writing when she finds time.
As Vennu Mallesh croons in a song “ I am the good bad boy,” all cringe pop singers in India can claim to be so, not to forget the good bad girls too – of whom Dhinchak Pooja is being talked about on the back of millions of views her videos are generating on YouTube.

It is not easy to make you listen to something you would rather not. Cringe pop has nonsensical (or even nonsense to some) lyrics with a lot of repetition. So while Baba Sehgal goes “kalaa, kalaa, kalaa, kalaa” or Dhinchak Pooja goes “selfie maine leli aaj” or “daaru, daaru, daaru” endless times in their songs, people want to tear out their hair but keep listening. These singers are essentially rappers who give the middle finger to poetry. You would rather not listen to their songs but you end up doing so and that is where they win.

I tried to sample at least a couple of songs of some of the more famous cringe pop singers in India. I am sad to report that I could not listen to any song in full. Maybe the genre (if one can call it that) is not up my alley. For, given the views they are generating, the songs are definitely popular. People are spending their valuable time watching the videos. It is not known whether it is due to the fact that people want to keep themselves updated in social circles or kitty parties or they are actually getting entertained by the stuff.

Is it a passing phase? Are these videos and these singers going to vanish after a few hours in the limelight? It is difficult to say that. For, as things stand today, there will be newer singers who will jump on the bandwagon, expanding the market. As long as the beats are danceable, dj’s will play them on the floors and people will swing. It might even open up a huge market with a kalaa Sehgal doll or a Dhinchak daaru brand. Who knows how far nonsense can go!