oppn parties Cringe Pop: Nonsense Boom

News Snippets

  • The government will make new IT rules to make it mandatory for platforms to provide traceability of content
  • PM Modi says India striving to move to evidence-based policy making by 2022
  • Patna High Court says that courts are clogged with cases against prohibition in the state
  • NCP-Congress say unanimity reached on government formation in Maharashtra, talks with Sena today
  • Surrogacy Bill referred to 23-member select committee by the Rajya Sabha
  • Government has asked the IITs to follow the quota system in hiring faculty
  • Gujarat police say self-styled godman Nithyanand has fled the country
  • Muslim parties are split over seeking review of the Ayodhya verdict
  • Indian skipper Virat Kohli says the pink ball could pose a lot of challenges due to its weight, hardness and colour
  • India to play its first pink-ball Test match against Bangladesh from Friday at the Eden Gardens in Kolkata
  • In reply to a question in Parliament, the government says it is empowered to lawfully intercept, monitor or decrpyt information stored in a computer resource in the interest of sovereignty or integrity of India
  • Police stop a 12-year old girl on her way to the Sabarimala shrine
  • In Karnataka, the JD(S) indicates that it might support the BJP government if it falls short of numbers after the bypolls
  • Congress pips the BJP in local body elections in Rajasthan, winning 961 wards to the BJPs 737
  • After Airtel and Vodafone-Idea, Jio also indicates that tariffs will be raised from December
Perfect start for India in the first pink-ball Test. Bangladesh skittled out for 106 runs while India make 174 for 3 in reply. Ishant Sharma took a fiver
oppn parties
Cringe Pop: Nonsense Boom

By Anukriti Roy

About the Author

Sunil Garodia Anukriti is a student who dabbles in writing when she finds time.
As Vennu Mallesh croons in a song “ I am the good bad boy,” all cringe pop singers in India can claim to be so, not to forget the good bad girls too – of whom Dhinchak Pooja is being talked about on the back of millions of views her videos are generating on YouTube.

It is not easy to make you listen to something you would rather not. Cringe pop has nonsensical (or even nonsense to some) lyrics with a lot of repetition. So while Baba Sehgal goes “kalaa, kalaa, kalaa, kalaa” or Dhinchak Pooja goes “selfie maine leli aaj” or “daaru, daaru, daaru” endless times in their songs, people want to tear out their hair but keep listening. These singers are essentially rappers who give the middle finger to poetry. You would rather not listen to their songs but you end up doing so and that is where they win.

I tried to sample at least a couple of songs of some of the more famous cringe pop singers in India. I am sad to report that I could not listen to any song in full. Maybe the genre (if one can call it that) is not up my alley. For, given the views they are generating, the songs are definitely popular. People are spending their valuable time watching the videos. It is not known whether it is due to the fact that people want to keep themselves updated in social circles or kitty parties or they are actually getting entertained by the stuff.

Is it a passing phase? Are these videos and these singers going to vanish after a few hours in the limelight? It is difficult to say that. For, as things stand today, there will be newer singers who will jump on the bandwagon, expanding the market. As long as the beats are danceable, dj’s will play them on the floors and people will swing. It might even open up a huge market with a kalaa Sehgal doll or a Dhinchak daaru brand. Who knows how far nonsense can go!