oppn parties Cringe Pop: Nonsense Boom

News Snippets

  • Former Pakistani cricketer Shoaib Akhtar proposes an Indo-Pak ODI series to raise funds for fighting coronavirus
  • Maharashtra government says many Tablighi Jamaat members who attended the Markaz and returned have gone into hiding
  • West Bengal government identifies hotspots in Kolkata and the rest of the state, inclined to extend the lockdown in those places only
  • Prime Minister Modi holds a video conference with floor leaders of opposition parties, hints at extending the lockdown
  • UP seals hotspots and makes masks mandatory
  • Masks made compulsory in Mumbai, violators will be arrested
  • ICMR says an infected person can infect 406 people in 30 days without social distancing and lockdown
  • Stock markets make a smart recovery. Sensex up by record 2476 points on global cues
  • Schools, colleges and shopping malls likely to remain closed for a further period of one month, says empowered group of ministers
  • PM Modi tells BJP workers that India is in for a long battle against the coronavirus and there is no scope to feel tired or defeated
  • PM Modi asks ministers to focus on exports and new areas and sectors
  • PM Modi asks ministers to prepare business continuity plan post the lifting of the lockdown
  • Corona cases in India cross 4000 and the death toll stands at 124
  • The government decides to double the testing of corona suspects from 10000 now to 20000 in the next three days
  • Flipkart assures employees that there will be no job or salary cuts due to the COVID-19 pandemic
COVID-19: 773 new cases and 32 deaths in the last 24 hours, reports the health ministry
oppn parties
Cringe Pop: Nonsense Boom

By Anukriti Roy
First publised on 2017-07-24 18:17:07

About the Author

Sunil Garodia Anukriti is a student who dabbles in writing when she finds time.
As Vennu Mallesh croons in a song “ I am the good bad boy,” all cringe pop singers in India can claim to be so, not to forget the good bad girls too – of whom Dhinchak Pooja is being talked about on the back of millions of views her videos are generating on YouTube.

It is not easy to make you listen to something you would rather not. Cringe pop has nonsensical (or even nonsense to some) lyrics with a lot of repetition. So while Baba Sehgal goes “kalaa, kalaa, kalaa, kalaa” or Dhinchak Pooja goes “selfie maine leli aaj” or “daaru, daaru, daaru” endless times in their songs, people want to tear out their hair but keep listening. These singers are essentially rappers who give the middle finger to poetry. You would rather not listen to their songs but you end up doing so and that is where they win.

I tried to sample at least a couple of songs of some of the more famous cringe pop singers in India. I am sad to report that I could not listen to any song in full. Maybe the genre (if one can call it that) is not up my alley. For, given the views they are generating, the songs are definitely popular. People are spending their valuable time watching the videos. It is not known whether it is due to the fact that people want to keep themselves updated in social circles or kitty parties or they are actually getting entertained by the stuff.

Is it a passing phase? Are these videos and these singers going to vanish after a few hours in the limelight? It is difficult to say that. For, as things stand today, there will be newer singers who will jump on the bandwagon, expanding the market. As long as the beats are danceable, dj’s will play them on the floors and people will swing. It might even open up a huge market with a kalaa Sehgal doll or a Dhinchak daaru brand. Who knows how far nonsense can go!