oppn parties Women Need Iron More Than Gold

News Snippets

  • In reply to a question in Parliament, the government says it is empowered to lawfully intercept, monitor or decrpyt information stored in a computer resource in the interest of sovereignty or integrity of India
  • Police stop a 12-year old girl on her way to the Sabarimala shrine
  • In Karnataka, the JD(S) indicates that it might support the BJP government if it falls short of numbers after the bypolls
  • Congress pips the BJP in local body elections in Rajasthan, winning 961 wards to the BJPs 737
  • After Airtel and Vodafone-Idea, Jio also indicates that tariffs will be raised from December
  • Sources in Shiv Sena say that they might revive the alliance with the BJP if it offers the 50:50 deal
  • A miffed Sanjay Rout of the Shiv Sena says that it will take "100 births" to understand Sharad Pawar
  • Mobile operators Vodafone-Idea and Airtel decide to raise tariffs from next month
  • Sharad Pawar meets Sonia Gandhi and says more time needed for government formation in Maharashtra
  • Justice S A Bobde sworn in as the 47th Chief Justice of India
  • Supreme Court holds hotels liable for theft of vehicle from their parking area if parked by valet, says "owner's risk" clause is not a shield from such liability
  • Finance Minister says she is receiving feedback from many sectors that recovery is happening as there is lower stress
  • Sabarimala temple opens, but police bar the entry of women below 50 years
  • Finance Minister Nirmala Sitharaman says Air India and BPCL to be sold off by March
  • Media person Rajat Sharma resigns as DDCA president
Two Muslim litigants in Ayodhya refuse to accept the Supreme Court order, say review petition might be filed
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Women Need Iron More Than Gold

By admin

About the Author

Sunil Garodia By our team of in-house writers.

Do you know one in every two women in India suffers from iron deficiency? People are talking about the new advertisement that addresses this and asks women to invest in themselves by making up for this deficiency. It uses the festive season to exhort women to take care of themselves by not just buying gold or silver, or even stainless steel, this Dhanteras and think of giving their bodies some iron too by including iron-rich food in their diet.

People are appreciative of the way in which the ad (created by FCB Ulka) commissioned by Dutch State Mines (DSM) as part of a CSR initiative called Project Streedhan, by the Dutch firm that works in the areas of nutrition and sustainable living, gets the message across without being preachy. People like the way in which women, dressed in festive attire, are shown consuming iron-rich food.

People also like the way the background score has been composed, with rustic tunes, and the central theme which urges women to make consumption of iron-rich food a daily habit. Loha chakh le is the central theme of the song that goes with the ad.

People also like the way the ad has received widespread support, not only among celebrities like Vidya Balan (who named dates as her favourite iron-rich food) but also leading jewelers in the country who have pledged to create awareness about Project Streedhan among their customers, a majority of whom are women. People say such ads go a long way in creating awareness about anemia and induce women to go for an iron-rich diet.

See the video here