oppn parties Women Need Iron More Than Gold

News Snippets

  • SC will examine whether a ban should be put in place to prevent tainted politicians from contesting elections
  • RBI governor Shaktikanta Das says there are limitations on monetary policy and the economy needs structural reforms to spur growth
  • Centre, citing the gravity of the crime, assigns the Elgar Parishad case to the NIA to preempt the Maharashtra government from handing it over to SIT to be formed for the purpose
  • Billionaire investor George Soros says in his speech at Davos that Prime Minister Modi is creating a Hindu nationalist state
  • IMF chief Kritalina Georgieva says growth slump in India is temporary and momentum will improve going ahead
  • CJI S A Bobde says excessive taxation is a form of social injustice
  • Nitish Kumar says senior JD(U) leader and former bureaucrat Pavan Varma is free to leave the party after he criticizes the party's alliance with the BJP in Delhi
  • The government approaches the Supreme Court to fix a 7-day deadline for filing of mercy pleas by death row convicts
  • SC reinstates the woman staffer who accused former CJI Ranjan Gogoi of sexual harassment
  • Anupam Kher and Nasseruddin Shah clash over politics. Shah calls him "a clown" while Kher says Shah is a habitual critic of famous people
  • More than 100 Muslim clerics meet Maharashtra CM Uddhav Thackeray and demand that the state assembly pass a resolution against the CAA and does not implement it in the state
  • BJP calls the Congress "Muslim League Congress"
  • USA says Pakistan has limited options on J&K
  • India rejects US President Donald Trump's mediation in J&K
  • India plunges 10 spots on democracy index, now at 51st place
India beat New Zealand by 4 wickets in the first T20
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Women Need Iron More Than Gold

By admin

About the Author

Sunil Garodia By our team of in-house writers.

Do you know one in every two women in India suffers from iron deficiency? People are talking about the new advertisement that addresses this and asks women to invest in themselves by making up for this deficiency. It uses the festive season to exhort women to take care of themselves by not just buying gold or silver, or even stainless steel, this Dhanteras and think of giving their bodies some iron too by including iron-rich food in their diet.

People are appreciative of the way in which the ad (created by FCB Ulka) commissioned by Dutch State Mines (DSM) as part of a CSR initiative called Project Streedhan, by the Dutch firm that works in the areas of nutrition and sustainable living, gets the message across without being preachy. People like the way in which women, dressed in festive attire, are shown consuming iron-rich food.

People also like the way the background score has been composed, with rustic tunes, and the central theme which urges women to make consumption of iron-rich food a daily habit. Loha chakh le is the central theme of the song that goes with the ad.

People also like the way the ad has received widespread support, not only among celebrities like Vidya Balan (who named dates as her favourite iron-rich food) but also leading jewelers in the country who have pledged to create awareness about Project Streedhan among their customers, a majority of whom are women. People say such ads go a long way in creating awareness about anemia and induce women to go for an iron-rich diet.

See the video here