oppn parties Women Need Iron More Than Gold

News Snippets

  • The government says Covid-19 is still in local transmission stage in India
  • Government scotches rumours of extending the lockdown beyond April14. Says no such plan
  • Centre asks states to give shelter and food to migrant workers to stop them from taking to the streets
  • RBI cuts repo rate by 75 bps, the steepest in 10 years
  • Centre writes to states regarding laxity in monitoring people who had arrived from abroad between January and March
  • Kerala reports a spurt in new cases
  • With 124 fresh cases on Friday, the number of reported cases in India stand at 854
  • Five of a family, including a 9-month-old-baby test positive for Covid-19 in Nadia district in West Bengal on Friday
  • The Pakistani army is reportedly forcibly moving all Covid-19 patients to PoK and Gilgit
  • Untimely azaans in J&K mosques spark panic gathering
  • Stocks rise - Sensex up by 1400 points and Nifty goes above the 8600 mark
  • Rahul Gandhi says the economic package is "the first step in the right direction"
  • The government announces wide-ranging measures to help the poor overcome the economic hardship caused by Covid-19
  • G20 leaders to hold a virtual meeting today to explore ways of fighting Covid-19 in a coordinated manner
  • The Delhi government orders testing of all medical staff after the positive test on a Delhi mohalla clinic doctor
Death toll reaches 27 as Covid-19 cases across India reach 974 on Saturday
oppn parties
Women Need Iron More Than Gold

By admin

About the Author

Sunil Garodia By our team of in-house writers.

Do you know one in every two women in India suffers from iron deficiency? People are talking about the new advertisement that addresses this and asks women to invest in themselves by making up for this deficiency. It uses the festive season to exhort women to take care of themselves by not just buying gold or silver, or even stainless steel, this Dhanteras and think of giving their bodies some iron too by including iron-rich food in their diet.

People are appreciative of the way in which the ad (created by FCB Ulka) commissioned by Dutch State Mines (DSM) as part of a CSR initiative called Project Streedhan, by the Dutch firm that works in the areas of nutrition and sustainable living, gets the message across without being preachy. People like the way in which women, dressed in festive attire, are shown consuming iron-rich food.

People also like the way the background score has been composed, with rustic tunes, and the central theme which urges women to make consumption of iron-rich food a daily habit. Loha chakh le is the central theme of the song that goes with the ad.

People also like the way the ad has received widespread support, not only among celebrities like Vidya Balan (who named dates as her favourite iron-rich food) but also leading jewelers in the country who have pledged to create awareness about Project Streedhan among their customers, a majority of whom are women. People say such ads go a long way in creating awareness about anemia and induce women to go for an iron-rich diet.

See the video here