For the first time in India, those who talk swadeshi have put their money where their mouth is. Now Indians can have swadeshi noodles, blessed by yoga guru Ramdev. No need to waste even two minutes for the likes of Maggi, cursed and âcontaminatedâ as it was.
Ramdevâs Patanjali Ayurved has tied up with the Future group of Kishore Biyani to launch Patanjali noodles at a price 40% lower than that of Maggi. Patanjali will sell at Rs 15 per packet while Maggi was priced at Rs 25 for the same weight. Patanjali Ayurved manufactures a host of FMCG products, apart from the ayurveda medicines and aims to be a Rs 5000 cr company by 2020.
Patanjali will sell its products through Future groupâs retail network all over India. It will also make other products in association with the retail behemoth.
The transformation of Ramdev from a yoga and spiritual guru to a hard-nosed businessman will now be complete.